Yesterday I went to Target in search of some new body wash. I had seen the Every Man Jack brand before, I was drawn by our similar love affair with woodgrain. After smelling a few I decided to go with the Citrus Scrub body wash, partially influenced by my recent read in GQ about summer smells for men. Citrus = Summer. Now I smell nice.
The packaging is nice, clean, modular, and simple with sexy embossed logos. The back boasts playful questions/descriptions like:
“WILL THIS STUFF MAKE ME A ROCKSTAR?”
“We don’t condone air guitar in the shower. (Or anywhere else.)”
My one qualm with the packaging is the top of the bottle. Any bottled product I am using I like to get all of the product out of the bottle before buying more. This might mean waiting an extra few seconds in the shower for the shampoo/facewash/etc. on the bottom of the bottle to drip to the top. The top of the EMJ body wash makes getting those last 3-5 washes worth of body wash that much harder to get. All I want to do is lather. WHY WON’T YOU LET ME LATHER?
One clever design to the packaging is that two bottles can be placed on top of one another, like a puzzle piece, for more efficient packing in mass, which could mean less boxes for transport from factory to store.
All in all, I like the bottle and if I have to rip off the woodgrain top to get my last few drops I will.
Please Recycle and smell like oranges more often.
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