It’s all about taste, right?
Entry | (2)
Hi Pepsi,
I've always been a Coke man myself, but I just had to ask what you were thinking regarding your recent brand redesign? Over the next few years you plan to spend 1.2 billion dollars to completely overhall all of your brands e.g. Pepsi, Mountain Dew, Sierra Mist, Tropicana, Gatorade, + more.
[pics: Brand New]
I like: the move towards simplicity (with the Pepsi can)
I dislike: the type choice (it rings of Bauhaus Light)
I have been wrong before, like with the London 2012 Olympics logo. I didn't like/understand it at first but once I saw it executed in promotional motion graphics, everything ...